“Profit in business comes from repeat customers,
customers that boast about your project or
service, and that bring friends with them.”
W. Edwards Deming
Bennington Marine
Bennington Marine Group (BMG) is recognized as one of the nation’s leading pontoon and fiberglass boat builders. When it became clear that they needed to create an e-commerce merchandise program for their highly regarded Bennington, Azure and Sedona brands; they turned to Burston Marketing to create their Lifestyle Shop of promotional merchandise. Linked to their corporate marketing website, the Lifestyle Shop created an additional profit venue for BMG by giving their customers the opportunity to order high quality and innovative products specifically selected to capture the spirit and essence of the Bennington name: Innovation. Performance. Luxury.
