“Profit in business comes from repeat customers,
customers that boast about your project or
service, and that bring friends with them.”
W. Edwards Deming
Burston to manage GM Volt program
March 2, 2010
GM selects Burston Marketing to promote Volt merchandise and apparel
General Motors has selected Burston Marketing to manage the branded merchandise and apparel program for the new Volt, the electric car being launched later this year by General Motors. Working closely with Volt brand managers at GM, Burston will develop a full line of merchandise and apparel that will reflect the Volt’s green qualities and new innovative energy technologies. The new program, named the Volt Collection, will feature apparel for men, women and children along with other Volt-branded merchandise and accessories. Burston plans to launch the new ecommerce site for the Volt Collection later this year.
Volt Collection will be the seventh GM brand program that Burston has helped to develop. The other six programs are HUMMER, Corvette C6 and Badboy Vettes, Chevy Camaro and SSR, and Pontiac Solstice.
Visit www.Chevrolet.com/Volt
to learn more about the vehicle.